Social Media Marekting
Program Highlights
This 60-days Social Media Marketing course is designed to equip you with the essential strategies and tools needed to excel in the fast-paced world of digital marketing.
You'll dive into competitor research, consumer targeting, and segmentation while learning to craft effective content strategies tailored to various social media platforms. The course also covers best practices for content posting and management, ensuring that your social media campaigns are both engaging and impactful.
Content Strategy
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Social Media Platforms
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Content Management
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Content Strategy • Social Media Platforms • Content Management •
Modules
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Duration: 6 Sessions
Begin with a deep dive into competitor analysis and understanding your target audience.
This module covers the techniques for identifying market trends, analyzing competitor strategies, and defining your target audience through segmentation. You’ll learn how to position your brand effectively in a crowded marketplace.
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Duration: 9 Sessions
This module focuses on developing a robust content strategy that aligns with your brand’s goals.
You’ll learn to create content calendars, develop brand messaging, and craft engaging content that resonates with your audience across different social media platforms. The emphasis will be on strategic planning to ensure consistency and relevancy in your social media efforts.
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Duration: 9 Sessions
Gain hands-on experience with major social media platforms like Facebook, Instagram, Twitter, and LinkedIn. This module covers the technical aspects of content posting, scheduling, and management tools that help streamline your campaigns.
You’ll also explore analytics and reporting tools to measure the success of your social media efforts and make data-driven decisions.
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Duration: 6 Sessions
In this final module, you'll compile your best work into a professional portfolio that reflects your skills in both photo editing and enhancement.
The focus will be on work selection, presentation, and creating a cohesive collection of your design projects that can be used to showcase your abilities to potential employers or clients.
Career Avenues
Upon completion, you'll be ready to take on roles such as
Social Media Manager
Content Strategist
Digital Marketer
Influencer Marketing Coordinator
Social Media Account Manager
Community Manager
The skills acquired will also empower you to manage social media campaigns for various brands or pursue freelance opportunities in digital marketing.
With your knowledge of competitor analysis, audience targeting, and content strategy, you'll be well-positioned to drive impactful social media marketing initiatives.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.